question 3

BIZ101_Assessment 2A_Report Outline & Resources Analysis Page 1 of 5

ASSESSMENT BRIEF 2A

Subject Code and Title

BIZ101: Business Communications

Assessment

Report Outline and Resource Analysis

Individual/Group

Individual

Length

1000 words (+/- 10%)

Learning Outcomes This assessment addresses the following subject learning

outcomes:

a) Demonstrate academic skills appropriate to the level
of study.

b) Demonstrate research skills and referencing
appropriate to the level of study.

c) Critically analyse texts and/or multi- modal material in
both a business and academic context.

d) Evaluate the use and importance of technology in
presenting business communication

Submission

By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7)

For Intensive (6 week) class: by 11:55pm AEST/AEDT
Wednesday Week 4

Weighting

25%

Total Marks

100 marks

Context:

Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication

strategy in an organization. Choose one of the topics below as the focus for your assignments:

A. Using Social Media in the workplace to communicate

B. Communicating companywide employee recognition

C. Boosting workplace motivation through innovative communication tools

D. Implementing instant messaging/group messaging, discussion forums and chatrooms in

the workplace

E. Podcasts, internal blogs/vlogs as a means to communicate to employees

F. Using an internal intranet/social Intranet for employee interaction

BIZ101_Assessment 2A_Report Outline & Resources Analysis Page 2 of 5

Instructions for the Report Outline and Resource Analysis:

The Report Outline is a plan of the report you are going to write for Assessment 2B. The

report outline tells the reader what to expect from t he report.

The Report Outline tells the reader:

– The purpose of the report (what it will be about, what questions will be answered)

– The structure of the report (what sections or parts will be included in the report)

– The purpose of each of the different parts of the report

– Four research sources you will use to research information for the report, why they

are relevant to the topic, and why they are credible.

Please use the following outline to help structure your Report Outline:

Introduction Background of the issue

Purpose of the Report Outline

Topic of the report

Purpose of the report

Intended audience (Who will read the report?)

Background of the organisation

Type of communications strategy you have chosen to implement

Body List the main sections or headings to be included in the

Discussion section of your report.

Find four research sources that will be useful for completing the

Assessment 2B report. Two of the research sources must be from

reliable academic sources, such as academic journals. The other two

sources can come from media sites, books, magazines, websites,

YouTube or Tedtalks.

Provide the following separately for each resource:

1. Name of the resource (e.g. 21st Century Communication)

2. Type of resource (e.g. website, article, video)

3. A brief summary of which each resource, justifying why it

is relevant to the topic of your report.

4. Evaluate the reliability of each resource by applying the five

reliability tests.

BIZ101_Assessment 2A_Report Outline & Resources Analysis Page 3 of 5

Submitting Your Assessment

1. Check your originality by uploading your assignment to Turnitin.
2. When the Turnitin result is less than 20%, submit your assignment through the Assessment

submission area.

Conclusion
Explain what questions will be answered in the conclusion of the
report (but don’t provide the answers).

Recommendations

Recommendations are advice about what to do next in order to
improve or solve problems. Outline what problems or types of
improvements will be addressed in your report
recommendations (but don’t give any recommendations).

Reference List
Include references to all four sources of research information in
the APA 6th edition style.

BIZ101 Assessment 2A Brief Page 4 of 5

Assessment Rubric

Assessment
Attributes

Fail (Unacceptable)
0-49%

Pass
(Functional)

50-64%

Credit
(Proficient)

65-74%

Distinction
(Advanced)

75 -84%

High Distinction
(Exceptional)

85-100%
Number of sources

10%

Identifies less than 4
sources useful to complete
the Assessment 2B Written
Report on the chosen topic.

Identifies 4 sources,
however there are less than
2 reliable academic sources
identified.
The usefulness and/or
suitability of the sources
identified to complete the
Assessment 2B Written
Report on the chosen topic
is debatable.

Identifies 4 sources, from
which at least 2 are from
reliable academic sources.
The sources identified are
generally useful and
appropriate to complete the
Assessment 2B Written
Report on the chosen topic.

Identifies 4 sources, from
which at least 2 are from
reliable academic sources.
All sources identified are
useful and pertinent to
complete the Assessment
2B Written Report on the
chosen topic.

Identifies 4 sources, from which
at least 2 are from reliable
academic sources.
The academic sources identified
are critical in the discipline to the
discussion of the chosen topic.
All sources identified are highly
pertinent to complete the
Assessment 2B Written Report on
the chosen topic.

Referencing

25%

Does not include correct
references or in-text
citations; does not use APA
6th ed. style.

Attempts to include
references or in-text
citations; however, these
are sometimes insufficient
or incorrect; uses APA 6th
ed. style, however may
contain some citation or
referencing errors.

Includes in-text citations
and references from
suitable sources; uses APA
6th ed. style, however may
contain minor citation or
referencing errors.

Includes in-text citations
and references from
suitable sources; uses APA
6th ed. style, containing
minimal and or no errors.

Includes in-text citations and
references from suitable sources;
uses APA 6th ed. style, containing
no errors.

Summary

30%

Sources have not been
summarised (i.e. more than
one summary missing for
one of the sources).

There is no/ a limited
attempt at justifying
relevance of selected
sources.

Most sources have been
summarised (i.e. all sources
have partial summaries or
there is one summary
missing for one of the
sources).

The summaries are
inconsistently appropriate
to the task, as
demonstrated by an
interrupted flow of ideas
and at times lack of clarity.

All sources have been
summarised appropriately,
however this still needs
some work to achieve a
clear and coherent flow of
ideas.

There is a generally
adequate attempt at
justifying the relevance of
all selected sources,
however this still needs
some work (i.e. relevance to
topic and task inconsistently
clear).

All sources have been
summarised appropriately,
coherently and clearly.

All sources are justified in
relation to their relevance
to the topic of the written
report clearly and
consistently.

All summaries are consistently
clear and coherent; in the
summaries, the main ideas are
synthetised as they are needed to
justify the source selection in
relation to the topic of the
written report (i.e. main ideas
from sources are used to justify
selection and relevance to chosen
topic).

BIZ101 Assessment 2A Brief Page 5 of 5

There is a basic attempt at
justifying the relevance of
all selected sources,
however this needs
substantial work (i.e.
relevance to topic and task
not entirely clear,
appropriate).

Reliability evaluation

35%

The reliability evaluation
shows no understanding of
source authority, audience,
transparency, objectivity
and currency, with
omissions in all of the tests.

The reliability evaluation
shows superficial
understanding of source
authority, audience,
transparency, objectivity
and currency, with
weaknesses in all of the
tests and some omissions.

The reliability evaluation
shows a generally
competent understanding of
source authority, audience,
transparency, objectivity
and currency, with only
weaknesses in some of the
tests and no omissions.

The reliability evaluation
shows a clearly competent
understanding of source
authority, audience,
transparency, objectivity
and currency, with no more
than one or two weaknesses
and no omissions in all of
the tests.

The reliability evaluation is
comprehensive, thorough and
appropriate in all tests,
demonstrating a highly
competent understanding of
source authority, audience,
transparency, objectivity and
currency, with no weaknesses
and no omissions in all of the
tests.