This assignment focuses on consumer (perception, attitudes, decision making process) in one of five areas: 1. Food/groceries, 2. Clothing, 3. Cosmetics/Make-up, 4. Electronics, 5. Cars/Automotive. Each student will choose/be assigned to one topic during the 1stsession. Every student is expected to conduct research with real customers in the form of ethnography and interviewing. For each topic there are four steps of the assignment.

In the first step, students observe real-life, in-store market situations.

In the second step, students conduct interviews with selected subjects, as recommended by the insights and questions from the observation stage.

At the completion of the interviewing stage, students write a report on the learning points derived from this project. The paper should reflect marketing information and perspectives.

In stage four, students write a one page supplement that reports the most interesting, shocking, unexpected or personally useful insight from their research. This is not a rehash of the observations or data that were recorded and analyzed. Instead, the supplement is a reflection of what the experience has gained for you.

Be specific in your analysis and reflections. Set context for your analysis. Identify insights. You can use some external sources to support your reasoning, but please remember to balance it with your own analysis and reflection.

Students will get a chance to show their one page supplement in class and collect some feedback.

This paper should be a well-developed and edited 1500-2000 word text, using 1.0 vertical line-spacing, in Word format with 11 Times New Roman font with 1 inch margins. Feel free to include relevant images, graphs, charts and tables in appropriately labeled appendices. Submit it to myCourses.

NOTE 1: Cover sheets, tables of contents, appendices and reference pages do not count towards overall word counts.

NOTE 2: All appendices must be referenced in the appropriate places in the text.

NOTE 3: All external sources used must be cited in text and listed on

topic is electronics company is huawei The general requirement is to interview the company and the users from the perspective of the customer and the company, and explain why or what makes this company profitable in the market. Need to have interview clips in the article

interview example：interview a person who use HUAWEI ，ask him what is the difference between the HUAWEI and Apple. what are the advantages of HUAWEI；another example：Contact Huawei and interview by phone

SOCIAL CLASSES IN THE UNITED STATES

Social Classes in the United States

Student’s Name

Institutional Affiliation

Social Class in the United States

Social class in the United States refers to the idea of grouping Americans by measure of social status especially in terms of economy. The idea of social status in the American society is disputed and there are many competing class systems. Many believe that there are three different classes. The rich, the middle class, the poor. Other people disagree with the American construction of social classes. Most definitions of class structure classify its members according to wealth, income, education, type of occupation, membership within a hierarchy, specific sub culture or social network. Most concepts are not based on race or ethnicity as a characteristic within the stratification system although the factors are closely related.

Sociologists such as Dennis Gilbert, William Thompson, Joseph Hickey and James Henslin have proposed class systems that have six distinct social classes. These class models are; Capitalist class also called the upper class; this consists of the rich and the powerful. There is the upper middle class that consists of the highly educated and affluent professionals .There is a middle class which consists of college educated individuals who are employed in the white collar industries .Then there is the lower middle class members whose members are clerical and blue collar workers whose work is highly routinized and lastly there is the lower class divided into the working poor and the unemployed under class.

When sociologists are talking about social class they are referring to a group of individuals who occupy similar position in the economic system of production .There is much debate about the issue of social classes in the United States .Arguments about whether social classes are distinctly separate or fluid, dependent on one’s community or society as a whole, and if they are subjective or objective have been raised .Despite the debate on social classes ,there is need to define the classes and analyze their effects since they are an important part of our identity and opportunities in the society.

The American society tends to appear as though there is no social class and it getting even more harder to tell what class someone is in by material goods, however, classes still do exist. Social class stratification is an important part of how the United States functions. The ideal that is associated with the American society is a pluralist one which is ,all Americans should enjoy the equality to pursue their dream irrespective of class ,race or gender even though the ideal does not exist and there is only existence of inequalities and distinct social classes .The American society is need of this classes in order to perpetuate itself.

Many Americans are subscribing to the pluralist view. It is quite unfortunate that the idealistic America doesn’t exist. America is made up of distinct social classes and the movement within the classes, for most of the part, limited to the various classes in the middle where the lines of demarcating are blurred. Social class has become the backbone of the American society such that being a member of the upper class gives the people an advantage of a controlling position in the United States.