You are to assume the role of senior management and prepare a PEST analysis REPORT in order to assist with developing the strategic future of your chosen organisation.

You are to assume the role of senior management and prepare a PEST analysis REPORT in order to assist with developing the strategic future of your chosen organisation.

Your report should attempt the following tasks:

a) Discussion of the principles underlying the framework.

b) Relating the framework to an organization of your choice.

Note:
• Selected business organization must be appropriate for discussions on the above topics.

• Refer Appendix B for the assessment criteria and marks allocation. Total marks for this assignment is 100% but it carries 25% of overall assessment for this module.

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