Here are a few Advantages Do not have to rely on suppliers, Take advantage of supplier market power
Then we have Disadvantages Capital is too high, Less flexible
Now let’s look at Horizontal integration and how it’s different. This is due to the fact it stays within the confounds of the exact same industry and helps to get more strength within.
Growth is the company goal and helps to increase the difference and to help achieve economies scale, also will reduce the competition and allows less access to the newer upcoming markets.
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