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  1. When we look at vertical and horizontal integration the first thing is they differ and at the same time the agenda is the same. This is a way to move the company into the market with an advantage. When we look at the vertical integration there are several different roles that a company can take on. For example Manufacturing, and retail are just a couple. There are 4 roles and a company usually assumes 2 of the roles of the supply chain. Hulu and Netflix are examples the company produces the content that the company airs.

Here are a few Advantages Do not have to rely on suppliers, Take advantage of supplier market power

Then we have Disadvantages Capital is too high, Less flexible

Now let’s look at Horizontal integration and how it’s different. This is due to the fact it stays within the confounds of the exact same industry and helps to get more strength within.
Growth is the company goal and helps to increase the difference and to help achieve economies scale, also will reduce the competition and allows less access to the newer upcoming markets.

  1. When we think of diversification we think of behavior, however this is about products also. For example shampoos, there are several types and for all different types of hair.
  2. When a Global marketing strategy is correct it comes with many benefits for the company. We see improved products and effectiveness, you have competitive advantages, we also see more awareness with the customers and the cost has a reduction and savings that go along with it.

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