System spacious sales. They effect balance 30,000 restaurants, about 420,000 workers In over than 100 countries on six continents. McDonald's sells manifold accelerated help Items and glossy drinks including, burgers, chicken, salads, fries. Breakaccelerated meals and ice acme and etc. Objectives: 1. To be efficacious to obey courteous to customers by providing best description of help and use. 2. To growth the transaction talents to fruit over helps or furnish improve or important use, 3. To behove improve collective Images of accelerated help. 4. To behove important stigma call and Image that achieve Growth over franchises. 5. To be a collective lawful gang and furnish cheerful profits to shareholders. Vision and Mission Statement: Vision Statement To be the world's best constant use restaurant experiment. Being the best resources providing unappropriated description, use, cleanliness, and esteem, so that we construct whole customer in whole restaurant countenance. Mission Statement To "be our customers' favorite situate and way to eat. " Our worldspacious operations keep been aligned about a global diplomacy named the Plan to Win centering on the five basics of an peculiar customer experiment - People, Products, Place, Compensation and Promotion. We are committed to Improving our operations and enhancing our customers' experiment. External Audit: Opportunities I Threats I 1. Growth of the accelerated help assiduity. 2. Expansion in other countries, distinctly in Latin America, China, and other Asian countries. 3. Increasing bend on hearty help/ products (Especially Low calorie products) current by FDA. 4. Low compensation help that achieve incline to the customers. 5. Freebies and Discounts. 6. Conversion of other constant-use restaurants into franchises. 7. Over playgrounds for the upshot in over restaurants. (should be plenty measure for that).