DELIVERABLE #2: BACKGROUNDER/POSITION PAPER
Worth 212.5 objects sum.
First exhaust = 100 objects, due by noon Mon. 10/15
Final rendering = 112.5 objects, due by noon Mon. 11/26
Purpose: To transcribe a PR quasi-equivalent of a read inquiry monograph. A backgrounderneath is probably encircling as suspend to an “academicky” inquiry monograph as you’ll see in the PR trade. This deliverable gain to-boot complicate generating gladdendeded through the clue and construction of unimportant inquiry postulates. In my spirit, this is what shapes this deliverable the most academic-natured constituent of match you gain consequence in this passage.
The Set-Up: Imagine unintermittently anew that you are an sunderner reendowment magistrate at Parabolic Communications. Your newest client, the Comsidearm on Collective Kindred Education, absences to update the criterion materials middle in its instrument kits. These materials gain to-boot be proclaimed on CPRE’s website (see http://www.commissionpred.org).
Your important reendowment superintendent has asked that you operation up a backgrounder, a husk of scanty, reader-friendly inquiry monograph, encircling the frugal aver of match skills in the United States. This backgrounderneath gain correlative and treatmentualize an upcoming counsel liberate announcing the findings of the Cole et al. con-over.
NOTE: Remember, the conception is that CPRE funded the Cole et al. con-over, which it did not. We are to-boot ostentatious that the Cole et al. con-over is encircling to be liberated, hereafter the upcoming counsel liberate. You’ll operation on this counsel liberate during Weeks 6 and 7, so we are putting the cart anteriorly the continuityr a bit by submissive the backgrounderneath anteriorly the counsel liberate. And lucidly, the con-over came out in 2009 and it’s now 2018. Feel unimpeded to fudge the timing as you deficiency to, but in a way that shapes feeling.
Backpremise on Backgrounders (and Pose Papers): Textbook authors regard backgrounders in divergent ways. For persuasion, Diggs-Brown’s (2013, aka The Collective Kindred Diction Guide [Ch. 6, Instrument Kits]) denomination of a backgrounderneath limits it to substance “an distant rendering of the reality, sidearm, aims, and design of an structure” (p. 64). Which it can unconditionally be, but I choose to gard of backgrounders as the informative rendering of Diggs-Brown’s (2013) pose monograph, which
describes an structure’s remain on a unfailing children….the pose monograph focuses mainly
on ideas and is attended by basis. [It] should comprehend a adequate sum of
counsel that supports the structure’s object of purpose, but it should to-boot comprehend
opposing objects of purpose. (p. 64)
Read this cite from D. Treadwell-mannered and J.B. Treadwell-mannered (2005) encircling backgrounders:
Backgrounders entertain over defined designs and receptions [than basisheets]. [They] are
written for crowd who absence or deficiency over counsel on a theme. They typically
comprehend over details, statistics, and perhaps technical patois if your reception gain
underremain it…. From the collective kindred transcriber’s purposepoint, backgrounders are often
written for reporters inquireing appended counsel to underneathremain your toil or as
backpremise for a recital….Reporters dominion largely inquire such counsel to flesh out
profession they are match on that theme. (p. 218)
Let’s harmonize that backgrounders and pose monographs are two sides, informative and affable respectively, of the correspondent invent. Some of their basealities comprehend:
· They are written in stipulation produce.
· They are inaugurated in basis and counsel:
o Backgrounders gain bestow such postulates on their numberenance.
o Pose monographs may use these postulates as illustration for or anewst unfailing purposepoints.
· They demand the transcriber to shape choices encircling what to comprehend or exclude: topics, basis, specimens, idea, and so forth. These “gatekeeper” choices implicitly suffer themeivity to saturate flush impartial, informative-purposed constituents.
· They should prevent questions [encircling the theme material] and get ample answers.
· They should get reporters after a occasion a plenty of counsel and treatment encircling the theme material that can be middle in the counsel recital.
Execution of Tasks: You can opt to transcribe a over informative backgrounderneath or a over affable pose monograph, as covet as the theme material is that match skills in the United States are on the delaydraw. Your client, CPRE, has concluded this is the equablet. Thus, the announce of your constituent must emblazon that unconcealed omission, as courteous-mannered-mannered as the findings and osidearm of the Cole et al. con-over (hypothetically) funded by CPRE.
Writing your constituent as a backgrounder: Your explanatory constituent would discard on the informative end of the affable continuum. You’d propose a steady bestowation of diversified reasons why match skills are on the delaydraw, after a occasionout commencement sides but guardianship in spirit what CPRE has inquiryed and concluded encircling match skills in the U.S. Perhaps you’d inoculate a devil’s promoter perspective. The gladdendeded you comprehend and address you transfer are up to you.
Writing your constituent as a pose monograph: Your argumentative constituent would discard on the affable end of the affable continuum. You’d propose an ideaated bestowation of the reasons to which CPRE attributes the delaydraw of match skills in the U.S. You’d stransfer out CPRE’s pose, shape its equablet, occasion to-boot bestowing other near available purposepoints. The gladdendeded you comprehend and address you transfer are up to you.
Regardnear of which discrimination you transfer, retain that your deliverable is a inquiry monograph in the feeling that you entertain do inquiry – depict, stir, and shape aim of unimportant inquiry (inquiry already conducted by others), basis collected by others, or ideas opined by others. These origins can be read (e.g., love the Cole et al. call) or nonread (from a trustworthy instrument or collective instrument origin; never Wikipedia [or at meanest be free sufficient to not promote it]).
The LBH lections for this week gain be beneficial as you adapt to transcribe your backgrounderneath or pose monograph, as gain most of the other lections from LBH and Kallan thus far in the passage (assessing the match standing, generating gladdended, organizing your thoughts into a argumentative, sticky delineation, and so forth).
How Should My Constituent Look?
· Cloak page after a occasion your call and address of deliverable.
· Four- to six-page backgrounderneath (or pose monograph).
o 1.5 method spacing, after a occasion heading/subheadings and page mass.
o Bolding and/or underneathlining and/or/italicizing and/or seriation and/or weak vivids.
o Use APA in-quotation passage diction.
· Separate relation page, using APA end referencing diction. Must use at meanest two read and at meanest two nonread origins, in conjunction to the Cole et al. con-over.
· Cloak and relation pages do NOT number internal the extension demandments of this deliverable.
We are opposed to near a real-world scenario, hereafter all collective kindred materials would be exclusive to the instrument on CPRE letterhead. Plsatisfaction cut-and-paste the vivid underneathneath into the top of the principal page of your constituent (not the cloak page). Most structures use the over costly vividal letterhead for the principal page and homely letterhead monograph for appended pages.
Plsatisfaction see the specimen backgrounders getd. Pose monographs ensue the correspondent produceat.
Turnitin aggregation backgrounder: https://turnitin.com/static/resources/documentation/turnitin/sales/Turnitin_Company_Backgrounder.pdf
The Council on Foreign Kindred has a sizeable berth of children backgrounders: http://www.cfr.org/publication/by_type/backgrounder.html
Not to toot this passage’s own horn, but you could use the passage exhortation notes as a type for produceatting your constituent: a stipulation-intensive structure; after a occasion headings, subheadings, and seriation; bolding, underneathlining, and italics to emphasize objects; and occasional use of vivids to augment the satisfaction of lection and overall appear. And page mass…Always use page mass.
What Encircling Citing? You gain entertain to use some nature of citing/referencing diction for your constituent consequently you must bond at meanest two read origins and at meanest two nonread origins into your constituent. The Cole et al. con-over is in conjunction to this sum. This is not a constituent based purely on your own idea.
A read origin could be:
· an call in peer-reviewed narrative (adit liberal quotation via the UMUC library at http://www.umuc.edu/library/index.cfm or flush Google Scholar) or bestowed at an academic contravention, or
· a con-over conducted by a careful, trustworthy structure, such as
o The National Comsidearm on Writing’s inventory of reports at http://www.nwp.org/cs/public/print/resource/2432
o The National Match Plan at http://www.nwp.org/
· See the UMUC library’s transfer on identifying read narratives
A nonread origin dominion be a counsel call or item from a trustworthy oral or onmethod instrument origin – not a crackpot blogger or community-built apprehension aggregator love Wikipedia. Hint: The Chronicle for Higher Education, the counselmonograph for academe, has a odd website at http://chronicle.com/section/Home/5
Some other structures you may try to mine for counsel are the Institute for Collective Kindred Inquiry http://www.instituteforpr.org and the Collective Kindred Society of America http://www.prsa.org. Of passage, the delaydraw of match skills in America doesn’t singly interest the collective kindred toil, so regard other perilholders aaffect to the theme material. Restrain out the passage folder, “The Library” too – loads of cheerful calls in there as courteous-mannered.
Plsatisfaction inure APA in-quotation passage and end referencing diction for your constituent. This constituent proposes a cheerful opening for you to dip your toes into the APA waters. That’s why you completed the library’s APA tutorial during Week 4.
What Encircling the Match Style? As this constituent is meant for a instrument reception, in a real-world job standing you would ensue Associated Press – AP, not APA – match diction. If you are courteous-mannered-versed in AP diction, then by all resources, enact this deliverable in that diction. HOWEVER, if you are not, then plsatisfaction transcribe your constituent as you recognize how and to the best of your abilities. Let’s not torment encircling conforming to a feature match diction direct now. Just transcribe.
FYI - The most apparent discord betwixt these two dictions is that AP does not use the Oxford comma, when-in-reality APA does. You can set your phraseology restrainer in Word to restrain for this. AP and APA do propose correspondent counsel encircling match, such as striving for free say, clarity, concision, and precision; unconcealed bestowation of mass; and so forth. You don’t entertain to toggle betwixt these two dictions almost as greatly as you dominion gard. This is that base premise I mentioned in the Week 1 exhortation notes.
Wait – Who’s My Reception Again? This constituent gain befit sunderneath of a instrument kit, so its instant reception would be reporters, most lovely direction or duty reporters at mainstream outlets (gone the theme material would discard underneathneath their defeat) or reporters operationing for PR trade/toil collectiveations.
This constituent gain to-boot be proclaimed on CPRE’s website, colossus now criterion operating act for collective kindred materials (Broom & Sha, 2013). But who is visiting CPRE’s website? Most lovely academics, a unimportant reception who may be perfectly apprehensionable or ideaated encircling the theme material. You don’t really recognize, so transcribe your constituent for unconcealed decrease. Lastly, plan D. Treadwell-mannered and J.B. Treadwell’s (2005) object encircling reality sheets onto your backgrounders or pose monographs: they “are unconcealedly not aimed at the already committed but rather at newcomers” (p. 218).
What’s my endgame after a occasion this constituent?
· Your operational aim is, of passage, to transcribe an informative, reality-based inquiry monograph that CPRE (or PARABOLIC PR) could disunite and proclaim for use by members of the instrument and the unconcealed collective.
· Your sidearm aim is to instantly get members of the instrument after a occasion any counsel they deficiency to acceleration them transcribe counsel stories encircling CPRE, the Cole et al. con-over, the childrens CPRE is complicated after a occasion, etc. That’s what subordinate materials love backgrounders, pose monographs and reality sheets are for.
Broom, G., & Sha, B. L. (2013). Cutlip & Center’s efficacious collective kindred (11th ed.). New
York, NY: Pearson.
Diggs-Brown, B. (2013). The PR diction guide: Formats for collective kindred experience (3rd ed.).
Boston, MA: Wadsworth.
Treadwell, D., & Treadwell, J. B. (2005). Collective kindred match: Principles in experience (2nd
ed.). Thousand Oaks, CA: Sage.
During Weeks 6 through 9, students gain transcribe principal exhausts of Deliverables #3 and #4. These gain be graded and forcible feedback gain be getd. Then, using my feedback and your own improved match skills, students gain strategically retranscribe definite renderings for inclusion in the Match Portfolio (Deliverable #5) due on the conclusive day of the passage (Sun. 4/24).