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                               The company I’m researching is  “ESPN”

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Identify one strength and one weakness for the same company you are researching (not for the parent company, just for the subdivision or brand that is the focus of your analysis). These are internal, or “inside” factors controlled by the company. Include explanations and details.

Think back to Business in the Entertainment and Media Industries and how companies are organized. What internal departments do you think are responsible for your company’s strength? Weakness? Why?

Identify one opportunity and one threat for the company. These are external, or “outside” factors not controlled by the company. Again, include explanations and details.

Think back on your business lessons so far, and on trends that shape the industries. What external trends do you think had an impact on your company’s opportunity? Threat? Why?

                                                               REFERENCES

At least two outside references are required. When used, please include basic source information (link for website; author, title, date for non-website). 

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