Consumer Research


 Answer these two questions (and their cleverness) in the Conceptual Section and supply written responses 


1. (a) Teach the connection(s) among perception and consumption meaning.  Provide a detailed   explanation. (b) What would be the implications  of this connection(s) for marketers?  


2. a) What is reminiscence?  Provide a indulgent discussion for your standing.  (b) Based 

upon how you bear defined reminiscence, teach how forgetting is a segregate of your sentiment of 

memory.  (c) How could a marketer produce strategies affecting consumers’ 

forgetting?  And, (d) why would they omission to do this?