GLOBAL SWOT ANALYSIS A report produced for   TOUREG Project, Deliverable D. 2. 1   by the Department of Tourism Management of the   Alexander Technological Educational Institute of Thessaloniki, Greece  and the Technical University of Crete, Greece Research Team, A. T. E. I Thessalonikis Spyridon Avdimiotis, MBA  Christina Bonarou, PhD  Athanasios Dermetzopoulos, MSc  Ioannis Karamanidis, PhD  Thomas Mavrodontis, PhD Research Team, T. U. C. Vassilios Kelessidis   Elisavet Kalonaki October 2009 CONTENTS Contents 1. 2. 3. 4. 4. 1  4. 2  5. 6. 7. 7. 1  7. 2  8. 9. 9. 1  9. 2  9.   9. 4  9. 5  9. 6  10. Executive Summary […]

Internal/ External: SWOT analysis Strength * Famous brand of Marriott hotel chain in 67 countries,focus on B2C and B2B market * Staff(130 full-time employees) and staffs turnover is only 5%- high retention level, but during summer time number of employees increases (full-time and part-time) * Advantage of location according to the centre of Copenhagen and water view * Discounts packages for customers (family discounts, free […]