Introduction: This chapter will present information about the research background and sport/event sponsorship. This will also present the difference between event marketing and sports sponsorship. At...
Popular events like the football world cup and other international sporting occasions are essential in easing international tensions and releasing patriotic emotions in a safe way....
Introduction: This chapter will present information about the research background and sport/event sponsorship. This will also present the difference between event marketing and sports sponsorship. At...
Introduction: This chapter will present information about the research background and sport/event sponsorship. This will also present the difference between event marketing and sports sponsorship. At...
