Sales Tools

This is a report to understand the role of personal selling within the overall marketing strategy such as Promotion mix: personal and impersonal communication; objectives of...

Computerized Sales and Inventory

Technology results computerization which has been a common part of our everyday needs in this world. Rapid advances in technology have helped to meet these demands...

Below the Line Sales Promotion

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective...
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