The following excerpt is from Wendy Keller’s book . Buy it now from | | Smart is a way of choosing what material has the best chance of getting into the minds of your prospects and that provides enough to make them want to take the next step with you. Whatever form or format you want to put it in, you’ll need to have content. […]
The function of this discussion is to identify the product, price, place, and promotion strategies of the McDonald’s Corporation. As a business owner with 20 years of experience, I offer these findings: the corporate strategy for McDonald’s product is a threefold approach using strategic flexibility, the pricing strategy is based on low price/high volume, the corporate strategy concerning place is push/pull, and the strategy for […]
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