More often the promotional mix is referred to as the marketing mix, whereas this is not the right thing, for promotion itself is one ‘P’ from...

There have been a lot of people who have contributed to my coursework whom I would like to thank in this section. First of all, I...

Marketing Mix Product Strategy • Bingo positioned itself as chips with an Indian twist. The 16 flavours introduced at launch were carefully developed through R&D •...