Categories for Chocolate

Chocolate Industry Essay

Chocolate Industry Essay

* Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury’s occupy about 72% of the chocolate/confectionery market with Dairy Milk, Five Star, Perk, Gems * The organized sector in chocolates constitutes 40%. Chocolate consumption in India is low, per capita consumption in urban India is estimated at about 250g compared to 8-10 kg in Switzerland. * Indian chocolate market is estimated to be close to Rs 2500 cr. of which metros like Mumbai and Delhi occupy a major share. HISTORY * 1765, First Chocolate Factory In the USA * 1800, Chocolate is an Industry * 1819, The Swiss Invest in a Chocolate Factory.

* 1847, An English Company Introduced Fondant Chocolate * 1923, The CMA (chocolate manufacture association)was Established * 1956 – Cadbury milk chocolate launched. * 1957 – Cadbury 5 star launched. * 1970 – Cadbury eclairs launched. * 1974 – Amul chocolate launched. * 1986 – Cadbury milk chocolate re-launched as Cadburys dairy milk. * 1991 – Nestle chocolates TYPES OF CHOCOLATES 1. Unsweetened chocolate Unsweetened chocolate is chocolate in its rawest form. This unadulterated chocolate is also known as baking, plain or bitter chocolate and popularly used as the base for cakes, brownies, confections, and cookies.

Unsweetened chocolate is made from pure chocolate liquor that has been refined and contains 50-55% of cocoa butter. 2. Milk chocolate Milk chocolate is the combination of chocolate liquor, cocoa butter, vanilla, milk solids, and lecithin. This type of chocolate could be kept up to a year if stored in a cool, dry place. Milk chocolate must contain at least 10% of chocolate liquor, 3. 7% milk fats, and 12% milk solids. 3. Semi-sweet chocolate and Bittersweet chocolate Both Semi-sweet and Bittersweet chocolate contain cocoa liquor, sugar, cocoa butter, vanilla, and sometimes lecithin.

Semi-sweet and Bittersweet chocolate, if well wrapped and stored in a cool, dry place with good air circulation, could be kept for several years. Major types and brands of chocolates * Cadbury * Nestle * Amul Other * Comp co * Ferrero * Mars * Govind * Lindt * Hershey Chocolate global market share * The global chocolate market is expected to grow from $83. 2 billion in 2011. to $98. 3 billion in 2016 at an estimated CAGR of 2. 7% from 2011 to 2016. * The market in Asia is driving sales and is expected to hold a 20% share of the global market in 2016. The market in Asia is expected to have a high CAGR of 4.

7%. Chocolate global market share Source: (Euro monitor). Chocolate Market in India * Chocolate market is estimated to be around 2500 cores growing at 18-20% per annum. * Cadbury is the market leader with 72% market share * The per capita consumption of chocolate in India is 400 gram compared with 1. 9 kilograms in developed markets such as the United Kingdom * Over 70 per cent of the consumption takes place in the urban markets Chocolate Market in India – A Snapshot * Jan. 2011 – Kraft Foods acquires Cadbury India * Jul. 2011 – Hershey’s exits JV with Godrej Group * Oct.

2011 – Ferrero opens first production facility in India * Nov. 2011 – Campco increases production to 23,000 ton. /year * Dec. 2011 – Kraft Foods increases investments in Cadbury India The Indian confectionery market – Source:- Industry experts and leading manufacturers estimates, Promar’s trade interviews Indian confectionery industry Share by Volume ‘000 tonnes (2009) Source: (Euro monitor, 2009). Indian confectionery industry Share by Value (Rs cr. ) 2009 Source: (Euro monitor, 2009). CONSUMPTION SEGMENTATION BY AGE Segment| Share (%)| 2 to 8 years old| 16| 8 to 25 years old| 53|.

25 to 54 years old| 22| Over 55 years old| 7| Source: Ministry of food processing industries CONSUMPTION SEGMENTATION BY REGION Segment| Share (%)| North| 35| East| 12| West| 33| South| 20| Source: Ministry of food processing industries Product Variation Segment| Share (%)| Moulded Chocolates| 50| Count line bars| 33| Sugar panned| 13| Choco panned| 4| Source: Ministry of food processing industries Market share different company Company | Market share % | Cadbury | 72% | Nestle | 18% | Amul | 4% | Other | 6% | PRODUCTION YEAR WISE Source: Central Statistical Organisation (CSO).

Import of Chocolate & Sugar confectionery (value in us$) Source: commercae. nic. in Import of Chocolate & Sugar confectionery (volume in mt ) Source: commercae. nic. in Consumer Trends * Mithai- is getting substituted by chocolates – Convenient packaging and better shelf life. * Sudden spurt in advertisement between July & Sep in festival seasons. * The range and variety of chocolates available in malls seems to be growing day by day, which leads to lot of impulse sales for chocolate companies. * Chocolates which used to be unaffordable, is now considered mid-priced.

* Designer chocolates have become status symbols. * In past, consumers had negligible inclination for dark chocolates. But now we have seen a change in the Indian palate, which is increasing the base of this sub-segment Challenges in Indian chocolate industry * TEMPERATURE * UNAVAILABILITY OF CONTROLLED REFRIGERATION * RAW MATERIALS * TRANSPORTATION * THREAT FROM FOREIGN BRANDS Growth opportunities in Indian chocolate industry Untapped Market & Limited Consumption: The fact that chocolate is not a traditional food, high prices and domestic production problems will provide the main problems to market growth.

As these markets develop, prices will fall making these products more accessible to the wider population. However the Indian market is still untapped and provides immense scope for growth, both geographically as well as product basket wise. Chocolate consumption in India is extremely low. The per capita chocolate consumption in India is still much below the East Asian standards. Hence per capita consumption has a immense scope for improvement. Strategies for Growth & Success in India 1. Revamp the product to keep the excitement alive. 2. Companies should look at new avenues, while expanding the reach of its products.

Distribution will hold the key. Companies need to reach out to smaller towns, where three-fourths of the population does not even know the product. 3. Merger & Acquisitions: Mergers & Acquisitions with companies that match the product portfolio & overall growth strategy should be considered which will not only strengthen the company to establish a stronger hold in the country but also ward off possible competition in the select category. Such collaborations will also facilitate companies to use each other’s distribution networks. Conclusion * Cadbury’s /Nestle occupy about 90% of the chocolate /confectionery market. *

* While there are some places in India where people have never even tasted chocolates once. * Understanding the consumer demands and maintaining the quality will be essential.

References * www. indiainfoline. com * http://www. marketsandmarkets. com/PressReleases/global-chocolate-market. asp * Central Statistical Organisation (CSO), Compiled by India stat. * http://www. espatial. com/articles/a-valentines-day-map-world-chocolate-consumption/ * www. ministryoffoodprocessingindustries. com * www. business-standard. com * http://www. indianmirror. com/indian/industries/chocolate. html * www. ibef. org * www. fmcg markets. com.

Cadbury Dairy Milk Essay

Cadbury Dairy Milk Essay

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing their rights of, disadvantaged producers and workers – especially in the South (FINE, 2001). Fair Trade certified producer organizations must comply with a number of requirements, related to social, economic and environmental developments.

In addition, labour conditions in these organizations must follow certain standards. The essential characteristic of Fair Trade cocoa is that producer organizations receive a higher price for their cocoa beans.

The Fair Trade price represents the necessary condition for the producer organizations to have the financial ability to fulfil the above requirements, and to cover the certification fees. It is calculated on the basis of world market prices, plus fair trade premiums.

The Fair Trade premium for standard quality cocoa is US$ 150 per tonne. The minimum price for Fair Trade standard quality cocoa, including the premium, is US$ 1,750 per tonne.

Other benefits for certified producer organizations are better “capacity building” and “market access”. Presently, cocoa sold with the Fair Trade label still captures a very low share of the cocoa market (0. 5%). Organic cocoa and chocolate The organic cocoa market represents a very small share of the total cocoa market, estimated at less than 0.

5% of total production. ICCO estimates production of certified organic cocoa at 15,500 tonnes, sourced from the following countries: Madagascar, Tanzania, Uganda, Belize, Bolivia, Brazil, Costa Rica, Dominican Republic, El Salvador, Mexico, Nicaragua, Panama, Peru, Venezuela, Fiji, India, Sri Lanka and Vanuatu. However, the demand for organic cocoa products is growing at a very strong pace, as consumers are increasingly concerned about the safety of their food supply along with other environmental issues.

According to Euromonitor International, global organic chocolate sales were estimated to have increased from a value of US$ 171 million in 2002 to US$ 304 million in 2005. Certified organic cocoa producers must comply with all requirements associated with the legislation of importing countries on production of organic products. The benefit for cocoa farmers is that organic cocoa commands a higher price than conventional cocoa, usually ranging from US$ 100 to US$ 300 per tonne. However, originating countries with smaller volumes can fetch much higher premiums.

This premium should cover both the cost of fulfilling organic cocoa production requirements and certification fees paid to certification bodies. | | | | The Indian Chocolate Industry has come a long way since long years. Ever since 1947 the Cadbury is in India, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Indian Chocolate Industry’s Cadbury Company today employs nearly 2000 people across India. The company is one of the oldest and strongest players in the Indian confectionary industry with an estimated 68% value share and 62% volume share of the total chocolate market.

It has exhibited continuously strong revenue growth of 34% and net profit growth of 24% throughout the 1990’s. The brand of Cadbury is known for its exceptional capabilities in product innovation, distribution and marketing. With brands like Dairy Milk, Gems, 5 Star, Bournvita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moods. Today, the company reaches millions of loyal customers through a distribution network of 5. 5 lakhs outlets across the country and this number is increasing everyday.

In 1946 the cadbury? s manufacturing operations started in mumbai, which was subsequently transferred to thane. In 1964, induri farm at talegaon, near pune was set up with a view to promote modern methods as well as improve milk yield. In 1981-82, a new chocolate manufacturing unit was set up in the same location in talegaon. The company, way back in 1964, pioneered cocoa farming in india to reduce dependence on imported cocoa beans. The parent company provided cocoa seeds and clonal materials free of cost for the first 8 years of operations.

Cocoa farming is done in karnataka, kerala and tamil nadu. In 1977, the company also took steps to promote higher production of milk by setting up a subsidiary induri farms ltd. , near pune. In 1989, the company set up a new plant at malanpur, mp, to derive benefits available to the backward area. In 1995, cadbury expanded malanpur plant in a major way. The malanpur plant has modernized facilities for gems, eclairs, and perk etc. Cadbury operates as the third party operations at phalton, warana and nashik in maharashtra. These factories churn out close to 8,000 tonnes of chocolate annually.

In response to rising demand in the chocolate industry and reduce dependency on imports, indian cocoa producers have planned to increase domestic cocoa production by 60% in the next four years. The indian market is thought to be worth some 15bn rupee (? 0. 25bn) and has been hailed as offering great potential for western chocolate manufacturers as the market is still in its early stages. Chocolate consumption is gaining popularity in india due to increasing prosperity coupled with a shift in food habits, pushing up the country’s cocoa imports.

Firms across the country have announced plans to step-up domestic production from 10,000 tonnes to 16,000 tonnes, according to reuters. To secure good quality raw material in the long term, private players like cadbury india are encouraging cocoa cultivation, the news agency said. Cocoa requirement is growing around 15% annually and will reach about 30,000 tonnes in the next 5 years. brief introduction indian chocolate industry as today is dominated by two companies, both multinationals. The market leader is cadbury with a lion’s share of 70%.

The company’s brands like five star, gems, eclairs, perk, dairy milk are leaders in their segments. Untill early 90’s, cadbury had a market share of over 80 %, but its party was spoiled when nestle appeared on the scene. The other one has introduced its international brands in the country (kit kat, lions), and now commands approximately 15% market share. The two companies operating in the segment are gujarat co-operative milk marketing federation (gcmmf) and central arecanut and cocoa manufactures and processors co-operation (campco).

Competition in the segment will soonly get keener as overseas chocolate giants hershey’s and mars consolidate to grab a bite of the indian chocolate pie. The uk based confectionery giant, cadbury is a dominant player in the indian chocolate market and the company expects the energy glucose variant of its popular perk brand to be singularly responsible for adding five per cent annually to the size of the company? s market share. market capitalization The indian candy market is currently valued at around $664 million, with about 70% share ($ 461 million) in sugar confectionery and the remaining 30% ($ 203 million) in chocolate confectionery.

Indian chocolate industry is estimated at us$ 400 million and growing at 18% per annum. Cadbury has over 70 % share in this market, and recorded a turnover of over us$ 37m in 2008. size of the industry The size of the market for chocolates in india was estimated at 30,000 tonnes in 2008. Bars of moulded chocolates like amul, milk chocolate, dairy milk, truffle, nestle premium, and nestle milky bar comprise the largest segment, accounting for 37% of the total market in terms of volume. The chocolate market in india has a production volume of 30,800 tonnes.

The chocolate segment is characterized by high volumes, huge expenses on advertising, low margins, and price sensitivity. the count segment is the next biggest segment, accounting for 30% of the total chocolate market. The count segment has been growing at a faster pace during the last three years driven by growth in perk and kitkat volumes. Wafer chocolates such as kit kat and perk also belong to this segment. Panned chocolates accounts for 10% of the total market. The chocolate market today is primarily dominated by cadbury and nestle, together accounting for 90% of the market.

major players •cadbury? s india limited •nestle india •gujarat co-operative milk marketing federation •cocoa manufactures and processors co-operative (campco) •bars count lines wafer panned premium •cadbury? s dairy milk & variants •5-star, milk •amul milk chocolate •treat perk gems, •tiffins temptation & celebrations •nestle milky bar & bar one. latest developments •chocolate-lovers may soon find their chocolate dearer if the problems plaguing the industry continue. Raw material costs have risen by more than 20 % in the last few years.

Although retail prices have not increased, a rise in input costs will force the manufacturers to consider a price hike. the bigger players in the country such as cadbury, which leads the rs 2,500 crore chocolate markets in india with a share of 72%, will find it easier to absorb the surge in input costs as it has products at various price points in the market, said industry experts. Cadbury may also opt for a price hike, albeit marginal, if the current trend continues. Indian chocolate industry? s margin range between 10 and 20%, depending on the price point at which the product is placed.

The input costs in india are under check owing to the 24% decline in the prices of sugar. •the world? s leading manufacturer of high quality cocoa and chocolate products barry callebaut, has announced the opening of its first, state-of the art, chocolate academy in mumbai, india in july 2007. •according to the analysis of the international market intelligence provider euromonitor, the relatively small indian chocolate market with volumes of about 55,000 metric tonnes of chocolate and compound per year is expected to grow on average per year by around 17.

8% between 2008 and 2012. Ferrero the italian confectionery giant of $8 billion has planned up for a new production facility in maharashtra with an investment of over $125 million to whip up some of its popular brands that include rocher and kinder. INDIAN CHOCOLATE INDUSTRY AT A GLANCE IN 2011 -2012 | Chocolate market in India is estimated to be around 1500 crores according to A C Nielson report, growing at 18-20% per annum. Cadbury is the market leader with 72% market share of India. The per capita consumption of chocolate in India is 300 gram compared with 1.

9 kilograms in developed markets such as the United Kingdom. Over 70 per cent of the consumption takes place in the urban markets of India. Margins in the chocolate industry range between 10 and 20 per cent, depending on the price point at which the product is placed. Chocolate sales have risen by 15% in recent years to reach 36000 tonnes according to one estimate. Another estimate puts the figure at 25000 tonnes. | | The chocolate wafer market in India is around 35 % of the total chocolate market and has been growing at around 13% annually.

As per a study, the Indian candy market is currently valued at around USD 664 million, with about 70%, or USD 461 million, in sugar confectionery and the remaining 30%, or USD 203 million, in chocolate confectionery. The global chocolate market is worth $75 billion annually. | | Chocolate Market in India Facts & Figures 1. Chocolate market is estimated to be around 1500 crores (ACNielson) growing at 18-20% per annum 2. Cadbury is the market leader with 72% market share 3. The per capita consumption of chocolate in India is 300 gram compared with 1.

9 kilograms in developed markets such as the United Kingdom 4. Over 70 per cent of the consumption takes place in the urban markets 5. Margins in the chocolate industry range between 10 and 20 per cent, depending on the price point at which the product is placed 6. Chocolate sales have risen by 15% in 2007 to reach 36000 tonnes according to one estimate. Another estimate puts the figure at 25000 tonnes 7. The chocolate wafer market (Ulta Perk etc) is around 35 % of the total chocolate market and has been growing at around 13% annually 8.

As per Euromonitor study, Indian candy market is currently valued at around USD 664 million, with about 70%, or USD 461 million, in sugar confectionery and the remaining 30%, or USD 203 million, in chocolate confectionery 9. Entire Celebrations range marketshare is 6. 5% 10. The global chocolate market is worth $75 billion annually Companies 1. The chocolate market in India has only three big players, Cadbury, Nestle and Amul 2. New brands such as Sweet World, Candico and Chocolatiers are present in several malls 3.

The largest target segment for Cadbury is youth 4. Delhi-based Chocolatiers, started with a small shop in south Delhi’s Chittaranjan Park and has now ventured into malls and multiplexes in NCR, Mumbai and Bangalore, with focus on high-end or designer chocolates, a niche market of their own 5. Candico India is aiming for 400 locations across malls and multiplexes in the country by 2010. Companies & Brands 1. Cadbury – Cadbury, 5 Star, Bytes (chocolate snack), Celebration, Dairy Milk, Gems, Perk 2.

Nestle – Bar One, Kit Kat, Milkybar, Munch, Nestle 3. Amul – Amul (Chocozoo, Chocomines) 4. Dairy Milk is the market leader 5. 5 Star (heritage brand which came to India in 1969) has a marketshare of over 14% Consumer Trends 1. Mithai- the traditional Indian sweats is getting substituted by chocolates among upwardly mobile Indians. Instead of buying sweats on Raksha Bandhan, sisters prefer offering chocolates to their brothers. This is the reason for sudden spurt in advertisement between July & Sep by most of the companies 2.

The range and variety of chocolates available in malls seems to be growing day by day, which leads to lot of impulse sales for chocolate companies 3. Chocolates which use to be unaffordable, is now considered mid-priced. Convenience over Mithai in terms of packaging and shelf life in making both middle class and rich Indians opt for chocolates 4. Designer chocolates have become status symbols. They are linked to one’s aspiration and lifestyle and malls are perfect points of sale as people usually are happy and gay at

these destinations 5. Cadbury initial communication for Celebrations was concentrated on occasions like Diwali and Rakshabandhan. Over the last seven to eight years, the brand emerged as a good gift proposition for occasions and enabled people to come closer. Research done by Cadbury suggested that they should extend the plank of occasion-based gifting to social gifting i. e. all-year-round gifting options 6. Consumers can choose from wide range of chocolates, which initially was limited to Milk chocolates like DairyMilk and MilkyBar.

In past few years we have seen so many SKUs with almonds, raisins and all sort of nuts. And how can we forget latest 5 star crunchy and Ulta Perk, which has opened new windows for consumers 7. In past, consumers had negligible inclination for dark chocolates. But now we have seen a change in the Indian palate, which is increasing the base of this sub-segment Advertisement Trends (AdEx – division of TAM Media Research) 1. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006 2.

Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007 3. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position 4. Cadbury India Ltd rules chocolate advertising on television 5. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007 6. Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007 7.

Among regional GEC, maximum advertising of chocolates was on Malayalam and Bengali channels 8. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Pvt Ltd during January-November 2007 9. During January-November 2007 the number of new chocolate brands advertised decreased to seven from 12 during 2006 10. Nestle Munch Pop Chocolate led the chart of new chocolate brands advertised on television during January-November 2007 Some BTL Activities 1.

Cadbury India has tied up with leading coffee chain Cafe Coffee Day for direct sampling of the product in top cities External Environment 1. The prices of cocoa and milk, the chief ingredients used in chocolates, have gone up by 50 per cent, while the price of sugar, another important raw material, has come down. The overall input costs have gone up by 20 per cent. If the prices of these commodities keep increasing, companies will be forced to increase the prices. India imports most of its cocoa requirements. The prices of cocoa have risen globally due to unavailability of the commodity 2.

US-based chocolate-maker Hersheys is mulling a foray into the Indian chocolate market through its joint venture with Godrej Cadbury Dairy Milk Silk Cadbury Dairy Milk has captured the heart of Indian consumers for over six decades; but there was room for a more premium entrant in the category. And enter CDM Silk. Most CDM lovers thought that nothing could taste better, but CDM Silk came as a welcome surprise! It is creamier, smoother, and tastier. Its dome shaped cubes pack more chocolate and hence provide a superior eat experience.

Launched in January 2010, with a tantalizing taste that tempts the taste buds, CDM Silk delivered an exquisite chocolate eating experience in the Indian market. Our Advertising: The advertising highlights the joy of savoring CDM Silk and builds on its creamy and smooth experience that instantly melts in your mouth. This brand promise was beautifully captured by the tagline `Have You Felt Silk Lately? ’ The campaign comprised of three commercials which showcased different protagonists indulging and savoringCadbury Dairy Milk Silk chocolate, with innocence and unabashed joy, unmindful of their surroundings.

Chocolate Industry Essay

Chocolate Industry Essay

Quality Crafted Chocolate is an online business selling luxury, crafted chocolate our chocolate products are a boxed assorted chocolates for Holidays, birthdays, and more, we believe chocolate is a versatile gift for many occasions. As an online based company we have the opportunity to use our technology to tailor our packaging to our individual customers in ways never before possible. There are two good things to report about the chocolate market. Firstly: Consumer demand for chocolate is on the rise worldwide.

Secondly: competition is developing steadily . The according to NCA estimates, based on the U. S. Census Bureau’s annual Confectionery Report, retail sales of chocolate confectionery in all channels reached $18 billion in 2010. Annual sales have increased 3 to 4 percent per year for the past several years, and market research firm Packaged Facts forecasts the industry will grow to $18 billion by 2011. The undisputed leader for North American sales of chocolate products, the U. S. has a market share estimated at over 86 percent.

But behind the encouraging headlines, many companies are battling to stay on top of a rapidly shifting marketplace, as fast-growing economies and empowered consumers demand more from their products. The constant change in the market structure, shares and prices, due to the emergence of new chocolate manufacturers, demonstrates a threat for the existing chocolate and confectionery companies like Quality Crafted Chocolates. Part of our market research was to do a search volume estimate for the US market using Google AdWords.

We first searched the broad keyword “chocolate” and below are the results with the top five keywords ranked in order of high to low based on amount of searches. |Keyword |Competition |Global Monthly Searches |Local Monthly Searches (United States) | |chocolate |0. 31 |30400000 |9140000 | |gifts |0. 77 |16600000 |9140000 | |chocolate chocolate |0. 31 |30400000 |9140000 | |the chocolate |0. 31 |30400000 |9140000 | |candy |0. 37 |16600000 |7480000 |

When we then did a search in the google search engine for the highest ranked keyword “chocolate”, the company that ranked #1 was www.godiva. com a major competitor in the industry. Second was www. ghirardelli. com which is also a worthy competitor.

The third was www. cadbur. co. uk but they would not be considered a competitor since their company was based in the UK and had products that were not directed towards the same consumer. This was followed by www. hersheys. com another major supplier in the industry. Another very relevant competitor was www. sees. com carrying much of the same product was ranked #7 in the searched google keyword.

The second highest searched keyword from the Google AdWords results was “gifts” these results were vastly different from the previous keyword. None of the company website associated with this keyword in the google search engine were related in any way to the chocolate industry. The third searched keyword “chocolate chocolate” results in google ranked #1 www. chocolate2. com a competitor in the quality crafted chocolate market for special occasions. Then was www. chocolatedc. com another direct competitor with.

Third was www. a close competitor with a very similar product line of molded novelties chocolate. After researching each of the searched suppliers we narrowed in on those companies that operated in the same market, offering similar products and targeting similar customers. The top three were Godiva www. godiva. com, world famous Belgian chocolates available online for the U. S. market only. Compared to Quality Crafted Chocolate this supplier is one of our toughest competitors. Godiva Chocolatier was brought to America in 1966 and has been the leader in premium chocolate ever since.

Godiva owns and operates hundreds of boutiques worldwide specializing in fine chocolates and chocolate gifts. The second is the Ghirardelli Chocolate Company www. ghirardelli. com, a leading manufacturer, marketer and retailer of premium American chocolates and chocolate beverage mixes, controlling the entire manufacturing process. It distributes its products nationwide. Their customized crafted chocolates make them stand out in the market. The third company is See’s Candies www. sees. com a manufacturer and distributor of candy, particularly chocolate, in the western United States.

The company is known for it’s quality chocolate and chocolate gifts with their unique approach of allowing their customer to choose their own selection of chocolate to be packaged. Their motto is “Create your own assortment of boxed chocolates & send chocolate gifts to family & friends! ” A true competitor in the chocolate market, with a similar product of gift boxes of premium quality chocolate for that special occasion. | | | | |Company Website |Rank (US Market) |Global Rank | | www. godiva. com |10,998 |37,423 | |www. ghirardelli. com | 20,916 |62,163 | |www. sees. com |13,015 |35,780 |.

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How does physics affect chocolate making? Essay

How does physics affect chocolate making? Essay

Chocolate making is based on physics. The altering of these factors can affect the cost, time and therefore profit. From the flow of chocolate during the product to the cross-sectional area of the chocolate is all based on physics. In addition the time it takes for the chocolate to dry is also dependant on physics principles. How does physics affect chocolate making Viscosity is the frictional force in fluids they are affected by the temperature of the fluid. If it is a liquid the viscosity will increase, if you decrease the temperature.

However in a gas, the viscosity will increase if you increase the temperature. In the production of chocolate the temperature must be average, so that it flows quickly while producing, but must be viscous enough to be moulded to the desired shape. Also the cross sectional area affects the stress required to break it, this will in turn affect the texture. When a liquid is able to move quicker it is less viscous.

Also, when the cross sectional area is greater, the force required will also be great to break the chocolate piece. Producing smooth chocolate affects the environment.

Maintaining the temperature, produces green house gases which causes global warming. Also, lowering or increasing the temperature, will increase the cost to maintain it. This will result in the product costing higher than it should be. Implications of Physics in Chocolate making The chocolate’s temperature can result in the chocolate being smooth and less viscous, but is dangerous when handling as hot liquids can result in injury. Also improvement in technology allowed us to measure viscosity of the fluid but since chocolate is not transparent and is dark, it will be very difficult to measure the viscosity.

Therefore, viscosity of chocolate can only be measured by attaching a straw of a known length, which will be used to find velocity (=distance/time). Experiment for measuring the viscosity of Chocolate The chocolate should be placed in a tube, and the temperature of the chocolate should be recorded. Then a ball bearing with known radius attached to a gauge displaying distance. The ball bearing should be dropped and the terminal velocity should be recorded by using the time taken and the distance travelled.

This then can be used within Stoke’s Law and rearranged to get viscosity. The force at terminal velocity is its weight – upthrust.


Edexcel AS Physics – Ann Fullick, Patrick Fullick, Miles Hudson, Sue Howarth – Pearson (2008) Page 56, 59 and 73 The university of Virginia magazine page 25-29, by Lea Winerman – 2007 http://new. americanlaboratory. com/913-Technical-Articles/778-Measurement-of-Viscosity-in-a-Vertical-Falling-Ball-Viscometer/ – Ping Yuan Ben-Yuan Lin – Monday, October 27, 2008