The Significance of Global Branding

Global branding is significant to consumers as it offers them a variety of brands from which to choose the one that best suits their needs. Global...

Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the launch of sub-brand Mia, a line of jewellery targeted at working women. The line comprises two distinct...

Co branding

ABSTRACT Co-branding is pairing of two products in marketing context such that a new product, revised price, different distribution channel or promotional deal comes into existence....

The Building Of Brand (Nike)

This shoe placed Nikkei on the map, and after it came out, all other brands had to offer similarly shock-absorbent soles. In 1972, Phil Knight (Nines...

NATCO Brand

NATCO is an acronym for the initial”s National Confectionery Co. It is a very popular brand name in England, which tries to satisfy the needs of...

Brand Identity

Physique according to him is the basis of the brand. –E. G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is...
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