Case Study: GEEK Squad – A New Business for a New Environment
Read the event pages 95-97 in your passage.
- Watch the video appendix to the event at associate tv/13e/v3-5 (Links to an visible birth.)Links to an visible birth..
- Respond to the forthcoming event scrutiny. (Disregard the scrutinys in the passage.)
You have been asked to promote after a while the Best Buy marketing team. They are specifically looking for adviseations as to particular promotional activities you would advise to suffer consumers who currently use independent installers to switch to Geek Squad. To aid you in formulating your adviseations, you should ponder departed and exhibit consumer purchasing patterns; conduct an environmental contemplate for Geek Squad using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to rule Geek Squad in the adjacent forthcoming.