Reply the email [request] as an  Communications Director for a construction company and received an email from a direct report named Susan 

1. Read the Photos in the Employee Newsletter email from Susan Lathan and draft an email response. 

4 -5 paragraphs 

BusinessEmail Rubric

Subject Line
Subject line

clearly states the

main point of the

email

5points

Subject line is a

bit long (5+

words) or a bit

short (1 word) but

states the point of

the email

3points

Subject line does

not correspond to

the main point of

the email

2points

Subject line is

missing

0points

Greeting

Email includes a

professional

greeting that is

appropriate for the

audience; uses

the person’s first

name

5points
Email includes a
professional
greeting that is

adequate for the

audience but uses

the person’s first

and last name or

just the last name

3points
Email includes a

greeting but it is

not personalized

2points

Email lacks a

greeting

0points

Introductory

Comment

Email includes an

introductory

positive, relevant

comment

5points

it

Email includes

an introductory,

positive comment

but may be very

general

3points
Email includes an

introduction only

2points

Email lacks an

introductory
comment
0points

Content

Purpose of the

email is clear, as

is the outcome;

content is succinct

and well organized

and does not

include

unnecessary

information

5points
Purpose of the
email is clear, as
is the outcome;

content could be

better organized

3points
Purpose of the

email is not clear

and/or content is

poorly organized;

it took more than

one reading to

understand what

the email is about

2points

Email seems to be

a collection of

unrelated

statements; it is

difficult to figure

out what the

purpose is

0points

Closing and

Signature
Email includes a

complementary

closing and

signature with all

required items

(name,

title/position,

company name,

phone number)

5points
Email includes a
complementary
closing and

signature but the

signature is

incomplete

3points

Email may be

missing either a

complementary

closing or

signature

2points
Email lacks a
closing and
signature
0points

Writing

Conventions
Email looks

professional and

does not have any

formatting or

writing errors

5points

Email is well

presented with

minimal (<3)

formatting or
writing errors
3points
Email includes

several (3+)

formatting or
writing errors
2points

Email is poorly

presented and has

an accumulation

of writing errors

that interfere with

readability

0points