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Grouping Europe into 3 segments WWW Super Nozzles in Europe Wool No distinct sales goals. Augmentation in Industrial Chemicals 02 Opposed trades 03 Augmentation in Europe 04 Other areas of the universe 05 New Joint throws 06 New branded sub-assemblies 07 Augmentation in Plastics 08 Augmentation in Canada 09 Manufacturing in Europe THREATS TO Extra fees in Europe TO Fragmented media in Europe TO Cultural barriers in Europe TO New competitors TO Government Solutions AY Imagine a Joint throw delay a assemblage in a unique kingdom in Europe. Europe is too big of an area delay too manifold opposed languages and cultures for a slender assemblage eke Kinesics. They need to limited their standpoint on one kingdom. Also, by creating a Joint throw they can bypass all or some of the fees that construct their European effect up to 45% further high-priced. The proposal seems to be established polite in Canada. If it goes polite, imagine further Joint throws in other countries in Europe. PROS CONS Pl further limited target trade CLC hither possible sales UP improve reason of trade CO hither restrain balance operations UP sunk fees CO distribute produce Leave Europe. Standpoint efforts on U. S. Where there is tranquil immense possible for augmentation. Continue sales from Canada and Japan. Pl no lean efforts/money in Europe CLC betray European sales UP further zeal put forth towards U. S. CO hither interpolitical snare UP sure firmness CO Assemblage augmentation may tedious down Exhibit 1 SSL Exclusive rights to the mixing emblem delayout tender talents SO Unlike components, branded effects came in test sizes that could be plugged in to true machinery SO Choosing target contacts and selling simply branded subassembly to them, conduct was mannerly delay the financial income of this manoeuvre SO It appeared that Canadian Kinesics would envelop their sales from 1972-1973 SO Good ales in synthetic fibers, meat and paper, industrial chemicals, plastics, squander contact, made assemblage manifold SO Simply 6 sizes of Super Nozzles were needed to cbalance U. S. Arrests SO New effect that no one else had, simply assemblage delay the technology SO Further organized than European sales, balance 1 favorite subserviency SIS Created multiple branded subassembly and conducive to imagine manner components.