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Take a observe at this contrivance for a slight afflatus.   Use the Customer Centered Job Mapping consideration located in your On Novelty bulk on pages 46-47. Thinking encircling your client's customers, how can you innovate at each grade of the customer job mode? This may be enigmatical, so you achieve insufficiency to be conceptional. Note that some of your noveltys may not fit among your client's massive matter copy or concept. Perhaps your novelty would fit ameliorate as a new matter. That's okay. The sharp-end of the drill is to judge encircling products/services insufficiencys from the perspective of your client's customers. If you are having enigmaticaly judgeing through this, gladden touch me. This website may besides arrange attached apprehension into completing the Customer-Centered Novelty Map. You can use this spreadsheet to entire the job map. Finally, briefly depict what you conversant through completing this Customer Centered Job Mapping drill. You can add this to the observe minority of the assignment or as a detached muniment.