3&4


 Discussion 3

Read carefully: Two OPTIONS for Discussion 3 (one or the other, not twain). Respond to two of your classmates elaborating on their interpretation. Former columns should be at smallest 300 tone.  Responses to classmates should be at smallest 100 tone.

Option One:

  • Locate a elimination consider in any of the subjoined journals: Journal of Consumer Research, Consumer Culture Theory, or Elimination in Consumer Behavior.  Write a abstract of conclusions. Use the abstract supposing for the primeval lection (The Modern Woman Myth...) as an sample. In restitution to the abstract, apprehend observations on marketing's influences in cultural values.

link 

Zuzana Chytkova, , Dannie Kjeldgaard, (2011), The Modern Woman Myth as a media of Cosmopolitan Cultural Capital Accumulation: A Gendered Acculturation Perspective, in Russell W. Belk, Kent Grayson, Albert M. Muñiz, Hope Jensen Schau (ed.) Research in Consumer Behavior (Research in Consumer Behavior, Volume 13) Emerald Group Publishing Limited, pp.199 - 216

Option Two:

  • Provide aid abstract of details for one of the online tribes analyzed in the avoid lection (Control and Power in Online Consumer Tribes...).  Identify the indecent types of topic positions delay one of the subjoined: 1) the curate, 2) recognized sheep, 3) cheerful sheep, and 4) ebon sheep. In restitution to the abstract, apprehend observations on marketing's influences in cultural values.

link 

Anna Fyrberg-Yngfalk , , Bernard Cova , , Stefano Pace , , Per Skålén , (2014), Control and Power in Online Consumer Tribes: The Role of Confessions, in Russell W. Belk , Linda Price , Lisa Peñaloza (ed.)  (Links to an exterior footing.)Consumer Culture Theory (Research in Consumer Behavior, Volume 15) Emerald Group Publishing Limited, pp.325 - 350

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 Discussion 4

Respond to BOTH of the subjoined questions for your former column. Respond to two of your classmates elaborating on their interpretation. Former columns should be at smallest 300 tone.  Responses to classmates should be at smallest 100 tone.

  1. From the TED converse on the previous page,Tomasz, a Polish man interviewed by Iyengar, commented: “I don’t need twenty kinds of chewing gum. I don’t average to say that I failure no excellent, but sundry of these excellents are completely fabricated.” Do you apprehend Americans are preoccupied delay fabricated or slight excellents? Why or why not? And if so, do you apprehend this expectation prevents them from regarding more weighty excellents, or distracts them from recognizing areas where there are hazardous deficits or absences of excellent?
  2. During her TED converse, Iyengar identifies three basic American assumptions environing excellent. First, that the special is the best peculiar to constitute excellents environing things that feign him or her; avoid, the more excellents, the better; and third, that one must never say no to excellent. Pick one of these three assumptions and recount a peculiaral experiment that supports or contradicts it.

The Art of Choosing Ted Converse video